It all started in a small design studio in Ulm. We had just brought Luna, our dog, into our lives and were trying to buy a nice dog collar for the first time. Unfortunately, we couldn't find any products that we could identify with. The only things we could find on the shelves of the big pet stores were boring, impersonal products that didn't appeal to us at all. We wanted something special for our Luna. That was the main reason for us to create our own design label for dog accessories.